About Us

At Ouchie 

We’re all about making rough moments smoother—because let’s face it, life is full of tiny hiccups. Scraped knees, itchy bites, tickling throats and everything in between…

We’ve seen (and survived) it all!

That’s why we create smart, safe, and seriously cute solutions for everyday ouchies—like bandages with fun prints that kids actually want to wear, gentle mosquito patches that keep the bugs away without the ick, and soothing lollipops that turn sore throats into sweet relief.

Our mission? Simple. Help kids feel better, so they can get back to the good stuff: laughing till their bellies hurt, climbing everything in sight, and living their best wild, wonderful little lives.

Ouchie is care made easy, for kids who don’t want to slow down and parents who do!

How we walk the talk

Product Innovation: Built From the Boo-Boos Up

At Ouchie, product innovation isn’t just about being new — it’s about being needed. That’s why we go straight to the source: real families, real caregivers, and real kids. We dig into the everyday scrapes, spills, and mosquito battles to understand the pain points that truly matter.

Our process starts at the grassroots level — in parks, playgroups, clinics, and classrooms — listening to what parents wish existed and observing what kids actually use. We believe the best solutions come from those who live the experience daily.

Whether it’s making our bandages flex better for wriggly toddlers or ensuring our mosquito sprays are safe for sensitive skin, our products are tested and created with your needs at the center. We don’t assume — we ask, we test, we adapt, and we co-create with our community.

At Ouchie, we know the little things can sometimes feel like a big deal. So we’re here to make those moments softer, easier and just a bit more magical.